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ICLP, the recognised worldwide leader in loyalty marketing and customer relationship management has inked a partnership with Neoedge as its Gold Sponsor in the upcoming 5th Customer Loyalty Programme & CRM China Summit. The event is running from 3rd-5th June 2013 in Pullman Shanghai Skyway in Shanghai, China.

Since 1987, ICLP is globally known in the industry for its partnerships with popular brands like Starbucks, Ikea, Dunhill, Porsche, Hilton, Wyndham, Jumeirah, Cathay Pacific, Lufthansa and Visa. ICLP offers expertise and experience in everything that is required by its clients, especially in creating millions of loyal and profitable customers for its clients.

It now has seventeen offices in fifteen countries and these can be found in six continents. ICLP continues to develop new approaches and embrace new technologies and this partnership with Neoedge in the upcoming summit is a great venture to reach out to more companies which require loyalty needs.

The Customer Loyalty Programme & CRM China Summit is one of Neoedge’s flagship events and it has been successfully running for the last five years. Neoedge has chosen Shanghai, China as venue of the event because according to its Conference Manager, Sherry Cheng, “China is a great market to venture for its competitiveness and its multi-industrial dynamism. This partnership with ICLP is very exciting not only because they are the leaders in loyalty, but also they have been in our events in the past years and I think it is a genuine sign of loyalty between the two companies.”

“We believe that putting the event in Shanghai and focusing on China market will be very attractive to the local China players as well as the multi-national companies.”, added Ms. Cheng.

ICLP has a wide range of service scope, spanning from planning, design and evaluation of its customer’s CRM approaches. Another is enhancement of customer loyalty through data analytics and modelling. While loyalty program management, targeted communication and partnership marketing are also among the best services that they offer.

About ICLP:

ICLP is recognised as a worldwide leader in loyalty marketing and customer relationship management which combine multi-sector expertise with powerful global and local intelligence to understand and deliver against your unique loyalty needs.

ICLP develop new approaches and embrace new technologies. Innovation has always been a part of who we are. They are always at the forefront of loyalty as they are serious and genuine about it.

About Neoedge:

Neoedge Pte. Ltd is a business media company that aims to serve the corporate world with integrity and excellence by providing cutting edge business intelligences and creating high value networking opportunities. Neoedge identifies pressing issues that the corporate world is facing. Neoedge events are developed based on careful and original research including extensive and direct interactions with potential participants in the market. Neoedge events are distinguished by delivering premier value to customers in a sustainable means. Neoedge is your long term corporate business partner. For more information about Neoedge visit www.neo-edge.com

For more information contact:
Eugene Azucena
Senior Marketing Manager – Telecoms and Strategic Management
Neoedge Pte. Ltd
DID: +65 6557 9185 FAX: +65 6557 9188
eugene@neo-edge.com

PRESS RELEASE

Neoedge endeavors to integrate the Loyalty and CRM experts in the China business market

Neoedge, the premier events firm to organize Customer Loyalty & CRM events, endeavors on attracting the local China market to for the 5th Customer Loyalty and CRM China Summit 2013. The 2-day main event will be held at the Pullman Shanghai Skyway Hotel, Shanghai, China from 4th-5th June 2013.

A one day Pre-Conference Workshop on 3rd of June 2013 will open the event with the morning session entitled, “Measuring Customer Loyalty Using Analytical Techniques.” This will be led by the team from Asia Analytics (Formerly SPSS China).

In the afternoon of the Pre-Conference, the session will be jointly facilitated by Cell City and DBS Bank. The title itself is a strong force to help participants in the event: “Creating A Digital Loyalty Campaign and Engaging with Your Customers in New Dynamics.”

The event also features two very engaging panel discussions. On the first day of the summit, some other hot topics in current China market which are not addressed in standalone speaking slots will be addressed. The DAY1 Panel discussion, “How to and Use Which New Channels to Interact with Customers and Enhance Customer Loyalty” will have panel frontrunners from Air China, Shandong Airlines and China Minsheng Banking Corporation, among others.

Meanwhile, the DAY2 panel discussion will revolve on: “Measurement and Financial Impact of Loyalty Programme and CRM to A Company”. It will be an engaging panel discussion and brainstorming session and it will be led by experts from Accentiv’.

The Customer Loyalty Asia Programme & CRM Summit is a flagship event organized by Neoedge and it aims to integrate industry leadership, technology and as well as new initiatives on Customer Loyalty and CRM space. It provides an in-depth look into new market developments, and effective practices and it offers a strong networking opportunity for professionals to discuss emerging trends in the field.

The 5th Customer Loyalty and CRM China Summit 2013 will feature industry leaders including Alibaba Group, Baidu, General Motors, Hyatt International, China Minsheng Banking Corporation and many others. For more information, please visit http://neo-edge.com/event-line-up/sales-marketing/the-fifth-customer-loyalty-programme-crm-china-summit-2013/

-ENDS-

About Neoedge:

Neoedge is a top-notch business media and consulting company that aims to serve the corporate world with integrity and excellence by providing cutting edge business intelligences and creating high value networking opportunities. Neoedge identifies pressing issues that the corporate world is facing. Neoedge events are developed based on careful and original research including extensive and direct interactions with potential participants in the market.

Neoedge has been organizing premier events all around the world including in Hamburg, Port of Spain, Buenos Aires, Rio de Janeiro, Dubai, Accra, Johannesburg, Cape Town, Mumbai, Bangkok, Kuala Lumpur, Singapore, Perth, Manila, Hong Kong, Shenzhen and Shanghai, among others.

Media contact: Eugene Azucena
+65 6557 9185; eugene@neo-edge.com